BRAINSTEERING      
  A Better Approach to   
   Breakthrough Ideas


       TABLE OF CONTENTS

INTRODUCTION:  WHY BRAINSTEERING?  

PART I:  ASK THE RIGHT QUESTIONS (AND GOOD IDEAS WILL FOLLOW)

•Chapter 1:  The Proven Power Of Questions To Help You Find Ideas

•Chapter 2:  Developing Your
Arsenal Of Right Questions

•Chapter 3:  The Moment Of Truth
– When It’s Time To Find A Better
Idea


PART II:  TAKE YOUR PERSONAL IDEATION SKILLS TO THE MAX

•Chapter 4:  A Systematic Approach To Developing Questions

•Chapter 5:  The Right (And Wrong) Uses Of Analysis In Ideation

•Chapter 6:  Optimizing Your Personal Ideation Performance


PART III:  LEAD OTHERS TO GREAT IDEAS

•Chapter 7:  From A Bad Brainstorming Session To A Great Brainsteering Workshop

•Chapter 8:  Teaching Others To Develop Better Ideas

•Chapter 9:  Creating An Idea Factory

PART IV:  THE GRAND FINALE

•Chapter 10:  Developing Your Own Billion Dollar Idea

APPENDIX:  101 RIGHT QUESTIONS TO SPUR BREAKTHROUGH IDEAS

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KEVIN P. COYNE

Kevin P. Coyne, Co-author of BRAINSTEERING

After being the only person ever admitted directly to the Harvard Business School from his junior year of college, Kevin P. Coyne graduated with Distinction from HBS in 1978 and joined the prestigious consulting firm McKinsey & Company.

At age 27, Kevin joined the first Reagan Administration as the sole Policy Advisor to the Deputy Secretary of the Treasury.  After his return to McKinsey, Kevin was elected as the sixth youngest partner of the firm.  Later, after being elected a Senior Partner, he led McKinsey’s Worldwide Strategy Practice, as well as its Southeastern Financial Institutions Practice.

Kevin retired from McKinsey in 2006 at age 51 to create a highly-focused consulting practice and pursue his research.  After teaching strategy at the Harvard Business School, he became a Senior Teaching Professor at Emory University’s Goizueta Business School.

Kevin is a frequent author and commentator on the subject of how individuals and companies can develop consistent streams of new ideas, as well as other related strategy topics.  His articles have appeared in the Harvard Business Review, the McKinsey Quarterly, Chief Executive magazine, Business Week, Sloan Management Review, and other leading publications.  He has been quoted in the Wall Street Journal, New York Times, Fortune, and several other publications, and he has appeared on CNBC, National Public Radio, and Fox Business News.

Kevin and his brother Shawn are co-authors of BRAINSTEERING: A Better Approach To Breakthrough Ideas, published in hardback by HarperCollins in March, 2011.

SHAWN T. COYNE

Shawn T. Coyne, Co-author of BRAINSTEERING

An expert in marketing strategy and organizational effectiveness, Shawn T. Coyne has 25 years of experience in strategic management consulting, brand management, and business leadership.

Shawn has served as Senior Managing Principal & CAO of Zyman Group, an international marketing consulting firm, where he supervised the hiring, training, deployment, and performance evaluation of nearly 100 consultants; as co-founder and CEO of Connexxia LLC, an internet communications company; as an Associate Principal at McKinsey & Company, where he served major clients in the fields of telecommunications, consumer electronics, banking, information services, sports management and mass communications; and as a brand manager at Procter & Gamble, where he helped grow such iconic brands as Tide, Ivory, and Safeguard.

Shawn holds a BA with honors from Vanderbilt University, and an MBA from Northwestern University's Kellogg Graduate School of Management.  He has authored or co-authored articles for the Harvard Business Review, the McKinsey Quarterly, BusinessWeek.com, Executive Journal, MWorld, and Chief Executive magazine; has been featured or quoted in such publications as The Wall St. Journal, and The Atlanta Business Chronicle; and has appeared on Fox Business News.

Shawn and his brother Kevin are co-authors of BRAINSTEERING: A Better Approach To Breakthrough Ideas, published in hardback by HarperCollins in March, 2011.