BRAINSTEERING      
  A Better Approach to   
   Breakthrough Ideas


       TABLE OF CONTENTS

INTRODUCTION:  WHY BRAINSTEERING?  

PART I:  ASK THE RIGHT QUESTIONS (AND GOOD IDEAS WILL FOLLOW)

•Chapter 1:  The Proven Power Of Questions To Help You Find Ideas

•Chapter 2:  Developing Your
Arsenal Of Right Questions

•Chapter 3:  The Moment Of Truth
– When It’s Time To Find A Better
Idea


PART II:  TAKE YOUR PERSONAL IDEATION SKILLS TO THE MAX

•Chapter 4:  A Systematic Approach To Developing Questions

•Chapter 5:  The Right (And Wrong) Uses Of Analysis In Ideation

•Chapter 6:  Optimizing Your Personal Ideation Performance


PART III:  LEAD OTHERS TO GREAT IDEAS

•Chapter 7:  From A Bad Brainstorming Session To A Great Brainsteering Workshop

•Chapter 8:  Teaching Others To Develop Better Ideas

•Chapter 9:  Creating An Idea Factory

PART IV:  THE GRAND FINALE

•Chapter 10:  Developing Your Own Billion Dollar Idea

APPENDIX:  101 RIGHT QUESTIONS TO SPUR BREAKTHROUGH IDEAS

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SPEAKING ENGAGEMENTS

Are you putting together a conference for your organization or company?  Planning the annual meeting of your sales, marketing, product development, operations, or human resources team?  Hosting a get-together of your key clients?

Kevin and Shawn Coyne have informed and entertained audiences large and small with fascinating, audience-interactive Brainsteering presentations ranging from less than 45 minutes to more than 2 hours in length—and they can tailor a presentation to meet your specific needs.

To inquire about booking the Coyne brothers for your speaking engagement, please contact Les Tuerk at nationally-renowned speakers’ bureau BrightSight Group:

Bright Sight Group

Les Tuerk
President
BrightSight Group
268 Wall Street
Princeton, NJ 08540
Phone: (609) 924-3060
Email: les@brightsightgroup.com
Website: www.brightsightgroup.com

CONSULTING ENGAGEMENTS

Would you like to see your organization consistently develop outstanding new products or services? Reinvent its business processes? Attract new customers? Reduce costs? Simply out-innovate your competitors in dozens of other ways?

Kevin and Shawn Coyne have helped all kinds of organizations, from Fortune 500 companies to tiny not-for-profits, to develop ideas they could never previously have imagined – and now they can help you do the same thing using their proven-successful Brainsteering approach. Whether you’re interested in a one-day seminar or a major corporate innovation project, they’ve been there and done that – and they can tailor a proposal to meet your specific needs.

To inquire about engaging the Coyne brothers to assist your organization, please contact them at The Coyne Partnership, Inc.:

The Coyne Partnership

Kevin P. Coyne & Shawn T. Coyne
Managing Directors
The Coyne Partnership, Inc.
2849 Paces Ferry Rd., Suite 290
Atlanta, GA 30339
Phone: (770) 434-5450
Email: shawn@thecoynepartnership.com
Website: www.thecoynepartnership.com